Freelance PR & communications — shaped by years inside agencies and the brands they serve.

Strategic enough to see the big picture. Scrappy enough to get it done.

A professional woman with long wavy brown hair, wearing a white turtleneck and tan blazer, smiling against a dark gray background.

Hi, I’m Holly!

I've spent more than a decade building communications programs from both sides of the table — agency life managing multi-client portfolios, and in-house aligning PR with broader business goals.

Working with both emerging and established consumer brands across outerwear, travel, and tech gave me a cross-industry perspective that helps me connect dots others might miss. That range is exactly why I went independent — so I could keep doing work I'm genuinely energized by.

Whether you need a communications strategy built from scratch, media relations support that moves the needle, or a UGC program to fuel your social strategy, I'm glad you found your way here. Let's talk.

—Holly